FAQ
Frequently Asked Questions
Answers to the most common questions about web design, SEO, brand strategy and digital services.
Web & Design
How much does a website cost?
The price depends on complexity and features. A simple corporate website starts from 30,000 SEK, while more complex web applications and e-commerce solutions cost more. We always provide a free quote tailored to your needs.
How long does it take to build a website?
A typical corporate website takes 4-8 weeks from start to launch. More complex projects with special features can take 8-16 weeks. We always provide a clear timeline before the project starts.
What's the difference between a web designer and a web developer?
A web designer focuses on the visual — layout, colors, typography and user experience. A web developer builds the technical solution — code, functionality and performance. At Incrane we have both skillsets under one roof.
What technology do you use to build websites?
We primarily work with Next.js and React for frontend, Tailwind CSS for styling and modern serverless solutions for backend. All sites are optimized for speed, SEO and accessibility.
SEO & Visibility
What does SEO cost?
Ongoing SEO work typically costs 8,000-15,000 SEK/month depending on industry competition and project scope. We also offer one-off services like technical SEO audits and on-page optimization.
How long before SEO shows results?
SEO is a long-term investment. Most see clear improvements within 3-6 months. Highly competitive keywords can take up to 12 months. We report on progress every month.
Can you guarantee first place in Google?
No — and we recommend being cautious with agencies that make such promises. Google's algorithm changes constantly. What we can promise is a data-driven approach, transparent reporting and proven experience increasing organic traffic.
Brand & Strategy
What is brand strategy?
Brand strategy is about defining who you are, what you stand for and how you communicate. It includes positioning, audience analysis, tone of voice, visual identity and brand guidelines — everything that makes your audience recognize and trust you.
Does my business need digital strategy?
Yes — especially if you have limited resources. A digital strategy helps you prioritize the right channels and activities, avoid costly mistakes and invest in what actually drives growth for your business.
What does a digital agency do?
A digital agency helps businesses succeed online. This can include everything from building websites and creating brands to driving SEO, producing content and managing social media. At Incrane we offer all these services under one roof.
Collaboration & Process
What is your work process?
We follow a proven four-step process: 1) Discover — we listen and analyze your needs. 2) Strategy — we create a plan based on insights. 3) Create — design, development and content. 4) Launch — we launch, optimize and follow up.
Can you help businesses outside Gothenburg?
Absolutely! We have clients throughout Sweden and happily work remotely. Our base is in Gothenburg, but we're experienced with digital meetings and smooth collaboration wherever you are.
Do you offer ongoing maintenance after launch?
Yes, we offer maintenance and support agreements for websites and digital services. This includes updates, security patches, performance optimization and minor changes. We ensure your digital presence stays in top shape.
Didn't find the answer?
Contact us directly — we're happy to answer any questions and provide a free consultation.
Contact us