Case study

Högsbo Basket – a whole match day at Gothia Arena, in pictures

A season opener with a new floor, a new mascot and the youngest players on court at half-time. We photographed the whole day, from the first tip-off to the hugs afterwards.

A player in Högsbo Basket's red shirt takes a free throw in front of a full stand at Gothia Arena.

Summary

On Saturday 23 September 2017, Högsbo Basket opened a new season at Gothia Arena. There were two games, a new wooden floor, a mascot that would be named at half-time and the club's youngest players on court during the break. We photographed the whole day and delivered a selection sorted by game. A club is more than its first team, and the photos show all of it: the players, the coaches, the youngest and the crowd.

The day

The invitation promised a lot: come and see the new wooden floor at Gothia Arena, meet the mascot Högsbo Lejonet, watch the club's youngest players play a game at half-time, with music and a party atmosphere.

We wanted to capture that atmosphere, not just the baskets. Here is a selection from the day: the women's team, the mascot, the men's team and what happens after the final whistle.

The women's team

A player in red playing defence, photographed up close.
A crouching coach talks to the women's team during a timeout.
Timeout.
The club's lion mascot in a Högsbo shirt strikes a roaring pose on court.

Högsbo Lejonet

The club's new mascot was named at half-time in the women's game, just as the invitation promised. The lion was there all day.

Close-up of a player looking down, the club badge on his shirt and the crowd blurred behind.
The men's game.
The ball drops through the net, the crowd blurred behind.

After the final whistle

Players from both teams hug after the game.
Two coaches in the club's black polo shirts laugh by the sideline.

How we worked

  • The whole day, not just the games: the warm-up, the introductions, half-time, the crowd and what happens after the final whistle.
  • The whole club: the women's team, the men's team, the youngest players, the coaches and the mascot. A club that shows all its teams shows that it's there for everyone.
  • A sorted, edited selection: the photos were delivered sorted by game, so it's easy to find the right picture for the right team.

What we delivered

  • Photography of the whole season opener at Gothia Arena, from warm-up to final whistle
  • A selection of more than 150 photos, sorted by game
  • Photos of the whole club: the women's team, the men's team, the youngest players, the coaches, the crowd and the mascot Högsbo Lejonet

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